Strategic marketing
The Group of companies "Nexia DK. Auditors and Consultants" offers its consulting services in the field of development and implementation of the system of strategic planning of the enterprise’s marketing function. The system approach to strategic marketing enables to plan complex activities of the marketing service starting from the analysis of market segments, position of the commodity in the market, marketing channels (printed mass media, television, radio), development of the marketing plan (including shares, events, budged, planned results) and the final gathering and analysis of materials of the conducted campaign. Production of marketing functions enables owners and managers of the organization to evaluate future activities of the market service, plan further campaigns, evaluate and analyze their results.
The major goals of the System approach to the marketing service are:
- formation of the structure of markets analysis (segmentation of consumers, analysis of needs and expectations);
- defining the market position of the commodity, which includes the knowledge (awareness), discussion, behaviour, purchase, loyalty, result;
- marketing planning (budget, calendar, strategies, communications);
- plan fulfillment (advertising, content, production, media);
- activities’ results analysis.
Strategic marketing gives the possibility to generate a general strategy of the portfolio of marketing activities carried out by the organization, and thus, agree and optimize all marketing activities of the companies. The results of this approach allow to form efficiency criteria of activities of the marketing service(KPI), analyze productivity of each separate sphere of activities or shares, define the optimum distribution channels and required level of their financing.